Press release 9.2.2015: Pohjoisranta Burson-Marsteller nominated as Finland’s best communications agency again

Pohjoisranta Burson-Marsteller, which specialises in strategic communications, was again nominated as the best communications agency in Finland in the corporate image survey conducted by the independent market research company Taloustutkimus. According to the survey, communications and marketing decision-makers appreciate most of all Pohjoisranta B-M’s reliability, ability to listen to the client and understanding of the client’s business.

Taloustutkimus’s survey examined the awareness, image, strengths and weaknesses of 14 different communications agencies as well as the development prospects for the field. The respondents consisted of communications and marketing decision-makers.

In the survey, Pohjoisranta B-M’s strongest areas of expertise were consulting, research, media relations and strategic planning. Especially the current and former clients of the agency appreciated Pohjoisranta B-M’s role as a trusted advisor.

“It is great to see that our clients appreciate the same areas of expertise as we see our strengths. From now on, we will put even more emphasis on strategic understanding and evidence-based knowledge as the basis of communications planning and implementation. We believe that, in the future, communications agencies must prove their efficiency with increased precision,” says CEO of Pohjoisranta B-M, Jouni Heinonen.

Pohjoisranta Burson-Marsteller was ranked the best communications agency also in Taloustutkimus’s corporate image survey in 2010 and the second best in 2012. In this year’s survey, Pohjoisranta B-M’s overall score was higher compared to 2012. Pohjoisranta B-M received its highest scores from its current and former clients.

Taloustutkimus organises the corporate image survey for communications agencies every second year. This year, the survey was organised for the tenth time. The respondents included decision-makers and experts from various fields responsible for communications, such as CEOs, communications, sales and marketing managers, press officers, communications producers, product managers and government communications representatives.

More information:
Jouni Heinonen, CEO, Pohjoisranta Burson-Marsteller
Tel. +358 40 500 0548, jouni.heinonen(at)bm.com